The Fine Watch Club is an initiative started by the Geneva-based publishing company, GMT Publishing, which has been since 2000 producing the leading watchmaking magazine in Switzerland, GMT, as well as the preeminent website on all horological news, worldtempus.com , launched in 2001. GMT Publishing also created the Geneva Watch Tour in 2012, which has since been taken as an official product by the City of Geneva.

GMT Publishing is directed by Brice Lechevalier, Editor-in-Chief of GMT and founder of the Watch Photo Awards, the first international competition for watch photos open to the public, with regular exhibitions held at the Musée d’Art et d’Histoire de Genève, Baselworld, Watches & Wonders Miami, and even Dubai Watch Week.

Through these media holdings and events, Brice Lechevalier works hand-in-hand with those in the Swiss watch industry, many of whom recognise him as a reliable partner and a real advocate for haute horlogerie.

Thanks to their connections, members of the Fine Watch Club can have complete confidence in the events organised and the origin of the watches on offer. 

Members of the Fine Watch Club were able to attend the opening of the 2019 Grand Prix d’Horlogerie de Genève exhibition at Geneva's Musée d’Art et d'Histoire, while the most fortunate among them were also present for the prize-giving ceremony at the Théâtre du Léman

When money can't buy an experience but passion can.

The Fine Watch Club aims to open the doors of the watchmaking industry to its members, providing them with VIP access to Manufacture visits as well as to exclusive invitation-only events. It’s not about money, but about passion.