TAG Heuer Manufacture's Tour, September 16th

Editor: Jean-Christophe Teigner
Date: 19.09.22

Last Friday, September 16, the Fine Watch Club and its members went to La Chaux-de-Fonds to visit the TAG Heuer factory. And yes, we did not crack under pressure! 

As usual, warmly welcomed by the Swiss market manager, Mr Verdon and the staff, the day began with a presentation. Followed by a visit to the Manufacture in La Chaux-de-Fonds and incredible diversions to the dial factory in Tramelan - Artecad where we had the honour of witnessing each stage of watch manufacture with a focus on the dials. For the record, Artecad belongs to the TAG Heuer manufacture and produces for many houses of the LVMH group and others.

This year, TAG Heuer has once again pushed the boundaries of watchmaking technology with revolutionary innovations and novelties - a combination of technological disruption and temporal precision.

Two emblems, one passion: TAG Heuer, in partnership with Porsche

The two icons of motorsport design cultivate sporting and avant-garde spirits through detail. If Édouard Heuer was responsible for the first manufactured chronograph, Ferdinand Porsche invented the electric wheel motor integrated into the medium - two inventions that earned their creators a medal at the Paris World's Fair eleven years apart.

Whether it's the chassis of the Porsche 911 or the case of the TAG Heuer Carrera, classic design takes centre stage. But it is above all in its most refined details that the watch asserts its prestige, with a textured dial reminiscent of asphalt or a delicate calf leather strap whose stitching evokes the interiors of Porsches. Powered by the Heuer Calibre 02 manufacture movement and equipped with an 80-hour power reserve, this model is inspired by the timeless icon of the Porsche 911 Carrera. The TAG Heuer Carrera Porsche Chronograph is the first product of the collaboration between these two iconic brands.

For more pictures, please check out our App: here 

- "We felt the dynamic of the Manufacture, the range streamlining, and the restructuring process that has been undertaken, which is now bearing fruit."